Communications > Effective Marketing
The Internet has forever changed the way people communicate, making it easier than ever to share knowledge and ideas. Spread the word about your organization using online marketing techniques including search, banner advertising, e-mail and affiliate marketing programs. Learn to use the Internet to build your organization's online community of users, volunteers and supporters.
Online Courses:
Tools include:
- PSAs, the Olympics of Nonprofit Advertising
- The New Marketing Model for Nonprofits
- Nonprofit Marketing Disability: How to Overcome It
- Don't Call Us: Telemarketing Regulations Reach Out to Nonprofits
- Using Multi-Generational Marketing to Target Donors
- Nonprofit Marketing: How Far Has it Come?
- Critical Components of a Winning Annual Report
- Defining an Effective Message
- Earn Media Coverage: Develop a Newsworthy "Story Idea"
- Effectively Marketing Your Mission: Case Studies in Practice
- Telling your Story
- E-Newsletters: Strategies and Practices
- Formulate A Message: Key Elements for Success
- Framing Your Message: Key Elements for Success
- How To Avoid the Use of Jargon: When Words Fail
- How to Do Leaflets, Newsletters, and Newspapers
- The Story Behind the Numbers: Incorporating Mission, Values and Results in Your 990-PF
- Using New Media to Tell Your Story
- What are the Key Elements of an Effective Message?
