Planning > Market Research

Knowing your donors and potential prospects is an essential element of your strategic plan. Staying abreast of the changing needs of your constituents can be a full-time effort. Verizon Foundation partners can help you mine the abundance of available information in your own computers and the world at large including relational databases, media, and the Internet.

Non-Profit Internet Strategy eTour:

• Non-Profit Internet Strategy eTour

Articles and Research:

• How to Use Public Opinion Research
• A Decade of Adoption: How the Internet has Woven Itself into Everyday Life
• Taking the Guesswork Out of Targeting
• The Emergence of the Progressive Blogosphere (PDF)
• The Power and Influence of Online Engagement (PDF)

Online resources to help nonprofits use technology to do more.

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